Meet the New Face of AMU Spirit: Jax

• A new look. A bold new spirit. The same mission.
• Ave Maria University is excited to debut a new look for AMU Athletics—one that captures the strength, faith, tradition, and competitive spirit that define our university. At the center of the new design is Jax, the AMU Spirit, whose look carries meaningful details inspired by the university and its leadership. Built with Meaning. Ready to Compete. The Helmet Jax’s helmet showcases Chancellor Tom Monaghan’s rank in the United States Marine Corps as a Lance Corporal, honoring his military service and the discipline, courage, and perseverance that are woven into the AMU spirit. The Dog Tags Inspired by Chancellor Monaghan, Jax’s dog tags incorporate the distinctive AMU monogram, connecting our athletic identity directly to the university we represent.The Spirit With his spiked collar and unmistakable snarl, Jax is not here to play around. This Jax means business. He represents athletes who compete with confidence, determination, and purpose. But Jax is more than a mascot. He is a champion for Christ—and he’s ready to compete. As AMU Athletics continues to grow, this new identity reflects the energy and excitement surrounding our teams while keeping our Catholic mission at the heart of everything we do.
• Get in the Game: Join the Gyrene Booster Club One of the best ways alumni can support AMU Athletics is by joining the Gyrene Booster Club. Alumni can take advantage of special discounted membership packages for either football or basketball. Each sport has its own membership package, giving you the opportunity to choose how you want to support AMU Athletics. Gyrene Booster Club Alumni Membership Includes: VIP parking and seating at every home game Hospitality tent access all season Dinner buffet and two drinks per person at every home game Whether you're cheering from the stands, gathering with fellow alumni in the hospitality tent, or introducing your family to the excitement of AMU Athletics, the Gyrene Booster Club is a great way to stay connected and support our student-athletes.Pick your team. Pick your package. Get in the game. Join the Gyrene Booster Club and help cheer on the next generation of champions for Christ.

A new era of AMU Athletics has arrived, and at the heart of this exciting transformation is Jax—the bold, determined face of Ave Maria University spirit. With a striking new look and unmistakable presence, Jax embodies the strength, faith, tradition, and competitive fire that define our university community. This dynamic rebrand captures the energy of our growing athletic programs while staying true to the Catholic mission that guides everything we do at AMU. Built with meaning and ready to compete, Jax represents more than just a mascot—he is a champion for Christ.

Every detail of Jax's design tells a story rooted in our university's heritage. His helmet proudly showcases Chancellor Tom Monaghan's rank as a Lance Corporal in the United States Marine Corps, honoring his military service and the virtues of discipline, courage, and perseverance that inspire our athletes. The distinctive AMU monogram adorns Jax's dog tags, connecting our athletic identity directly to the university we represent and the values we hold dear. With his spiked collar and unmistakable snarl, Jax means business—he's a fierce competitor who carries the heart and determination of every Gyrene who takes the field or court.

As AMU Athletics continues to grow and thrive, we invite our alumni community to be part of this exciting journey. One of the most rewarding ways to stay connected and support our student-athletes is by joining the Gyrene Booster Club. https://giving.avemaria.edu/booster/register With special discounted membership packages available for both football and basketball, you can choose the sport that speaks to your heart. Members enjoy VIP parking and seating at every home game, exclusive access to our hospitality tent throughout the season, and a delicious dinner buffet with two drinks at each event.

Whether you're cheering loudly from the stands, gathering with fellow alumni under the hospitality tent, or bringing your family to experience the excitement of AMU Athletics firsthand, the Gyrene Booster Club offers an exciting way to invest in the next generation of champions for Christ. Pick your team, select your package, and get in the game. Join us as we celebrate the bold new spirit of AMU Athletics and help lift up our student-athletes as they represent our faith, our university, and our community with excellence and pride.